Fighting over a pair of brand new sneakers
The meaning of marginalized children’s consumption habits Children usually have little purchasing power but are a big marketing audience. In the United States, as in many other parts of the world, an entire industry revolves around children’s consumption habits. Leggo, Barbie, and Disney are among the better known companies. But there are also many others that target less “mainstream” markets. This post is about such “marginalized” markets as analyzed by social researcher Elizabeth Chin in her book Purchasing Power: Black Kids and […]
Categories: Alexia Raynal, ZiR • Tags: childhood, children, consumer, consumerism
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